September 2007


As part of my research for our new online community I have read through a pile of reports, many from Forrester. I have read them with mixed emotions.

Some show great insight and Forrester are very good at structuring phenomena in the world of social networking sites. But sometimes you cannot help yourself from giggling and thinking of how true old sayings still are. Like “experts often discover things that ordinary people have known for ages”.

Savor this one from a Forrester report called Organic Branding: “People don’t form and interact with communities in order to support a company. They do it to serve their own emotional needs”.

What great insight! Such revolutionary thinking! Such gobbledygook! What an astounding example of discovering the obvious. (more…)

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It’s amazing what kind of profane things come up during a project like this. Still, if you get them wrong you can create havoc further down the road.

Today it was time to discuss if members should be able to change their alias or not. It came up since a test user had misspelled his alias and wanted to correct it. At first glance, you say “of course you should be able to correct typos.”

But then you think of the consequences. Let’s say that a someone has been a member for a month or several and then suddenly decides to switch screen name.

Then what? (more…)